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When designing a website, your first thought might be to add all the bells and whistles _ to fill it with flashy images and scripts. However, although you certainly want your website to look professional, usability and content should be a higher priority. Content (what you say on the pages) must communicate in a way that makes your targeted audience feel comfortable as well as confident in your ability to provide what they want or need. The website must be search engine and user-friendly and the code clean so Google, Yahoo and MSN are able to locate and index your site as a whole.
